EMI just signed a deal with YouTube to make their music videos available online for free. But unlike with iTunes, EMI is the last of the big four record companies to partner with YouTube.
What would make record companies willing to put their music on YouTube but not on iTunes?
Why would EMI hold out while all the other companies are signing on?
Here's the article:
EMI and YouTube Set Licensing Accord
By SHIRA OVIDE (Wall Street Journal)
June 1, 2007
NEW YORK -- EMI Group PLC became the latest major recording company to strike a licensing deal with Google Inc.'s YouTube.
EMI Music, the music division of EMI Group, will make music videos and recordings available on Google's popular online-video Web site. YouTube visitors will also be able to include EMI content in their own video postings on the site.
"With this deal, all four of the world's major music companies are now official YouTube partners," Chad Hurley, chief executive and co-founder of YouTube, said in a press release Thursday.
Citing copyright hurdles, EMI had been the lone holdout of the four major global music companies in striking a licensing agreement with YouTube.
EMI said it will work with YouTube and Google to develop business models for content that YouTube users create with EMI-owned and copyrighted audio and video. EMI is responsible for music groups such as Coldplay and David Bowie.
YouTube will help EMI track its content on the Web site and compensate the company and its music acts for relevant use. EMI also will have the ability to ask YouTube to remove its content from the Web site.
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