This article describes how Google has patented plans for software designed to track the actions of players in games such as Second Life and World of Warcraft. This tracking will be used to develop detailed psychological profiles for targeted advertising within the games.
"The patent says: 'User dialogue (eg from role playing games, simulation games, etc) may be used to characterise the user (eg literate, profane, blunt or polite, quiet etc). Also, user play may be used to characterise the user (eg cautious, risk-taker, aggressive, non-confrontational, stealthy, honest, cooperative, uncooperative, etc).'"
The patent goes on to give some particularly ridiculous examples of how this might be used:
"Players who spend a lot of time exploring 'may be interested in vacations, so the system may show ads for vacations.' And those who spend more time talking to other characters will see adverts for mobile phones."
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